CLEVELAND, OH - March 22, 2005 - A gruff but lovable English bulldog named Otto says he knows how drivers can save money on auto insurance. And Otto ought to know what he`s talking about - after all, he`s the spokesdog for Insurance.com, owned and operated by ComparisonMarket, Inc., which is out to become the top dog in the auto insurance world.
In a newly launched national cable television advertising campaign, the pooch pitches Insurance.com`s insurance marketplace, which allows consumers to compare rates from top auto insurance companies side-by-side. They can then purchase insurance products, either online or over the phone. "It`s so easy, even a human can do it," as Otto points out.
"OK, Otto doesn`t really talk," concedes Dave Roush, CEO of ComparisonMarket, "But viewers ought to listen to what he`s thinking, because there`s a good chance they can save on insurance at Insurance.com, where they can compare, buy and save."
According to Insurance.com`s recently released 2004 Auto Insurance Pricing Report, quotes for auto insurance premiums increased by as much as 22 percent or decreased by almost 14 percent during the past year, depending on the state.
"That`s why it pays to shop for insurance - exactly the point Otto is making," said Roush.
In one message, Otto is seen sticking his head out the window of a car, his ears flapping in the breeze.
"Boy, do I love getting taken for a ride," he says - or thinks. "What I don`t love is when the big guy gets taken for a ride on his auto insurance. But who`s got time to shop around? That`s where Insurance.com can help."
The :30 and :60 spots were produced for Insurance.com by Pickett Advertising of San Francisco.
ComparisonMarket, Inc., based in Solon, Ohio, owns and operates Insurance.com. The Insurance.com website enables consumers to instantly compare and buy competitive auto insurance quotes directly from any of more than a dozen leading insurance companies. When ready to purchase, users have the option of completing the transaction online or talking directly to an unbiased licensed agent. Other products include life, health and home insurance as well as travel, dental and pet health insurance.
In addition to Insurance.com, ComparisonMarket provides private labeled solutions to financial institutions, affinity groups and online marketplaces to offer their customers real choice and savings opportunities on auto insurance.
About Pickett Advertising
The campaign was developed and produced by Pickett Advertising. Pickett is an independent, full service agency based in San Francisco that works across a number of categories including retail, financial services, sports and event marketing.
Dave Roush, CEO
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