'Midnight Rider' ad dissing Duane Allman?
A Geico ad is back in the headlines again. You may have read about the parenting group suggesting that one of the "Maxwell the pig" ads hinted at bestiality. Ahem. I skipped commenting on that one, but today there is some discussion about the new "Money Man" spot featuring a song by The Allman Brothers Band. Not just any song. "Midnight Rider" is a classic motorcycle cruising ballad. The ad is for motorcycle insurance and some people are questioning whether it's in good taste to use the song because Duane Allman died in a motorcycle crash.
It's also possible Geico's ad agency had no idea Allman died in a motorcycle accident. But I'd like to think that someone at the firm thought to at least Google one of the iconic 70s Southern rock rebels before pitching the idea to use the song. Either way, it's generating some buzz, which is the goal of advertising.
What do you think?
Des Toups is a writer, editor and expert on insurance, cars and personal finance. He has written extensively about all three for national publications such as MSN and major newspapers such as the Seattle Times. He has been quoted about insurance issues in The New York Times, USA Today and Kiplinger's.
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