Get sock insurance for your sole survivors

By , Posted on 03 December 2012

Is there anything more forlorn than a lone sock? Missing its mate, just sitting there on top of the dryer so long it's covered in fuzz and dust. It's likely thinking: "Oh, man. If only she would ever take just two minutes out of her life to look on the floor, in the crack between the washer and the wall, for my long-lost mate." Well, that won't be happening any time soon, but now there's hope in the form of sock insurance if you buy from Betabrand.

San Francisco-based clothing store Betabrand offers sock insurance to its customers for a year after purchase.

Compared to car, home and life insurance, Betabrand Sock Insurance is easy to understand. Here are the terms:

  • Betabrand replaces up to two single socks per pair.
  • If you lose a sock, go to any Betabrand Insured Sock page to submit a claim, which basically involves you uploading a funny photo and sharing it on Facebook. Roll over the "Submit A Claim" button on your left to get started.
  • To get a policy, you need a Facebook account. You can still buy the socks without an account, but Betabrand won't be able to send you replacements.
  • To claim your replacement sock, you must upload a photo. Betabrand will then send you "a beautiful new foot covering lickety-split."

If you're a curmudgeon, or get surly when it comes to sharing via social media, well, sock it up and just do it!

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Des Toups

Des Toups

Managing editor

Des Toups is a writer, editor and expert on insurance, cars and personal finance. He has written extensively about all three for national publications such as MSN and major newspapers such as the Seattle Times. He has been quoted about insurance issues in The New York Times, USA Today and Kiplinger's.


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