Insurance coverage for trendy dads
The budget for gifts for dad this year? An average of $119.84, up nearly $3 from last year, according to the National Retail Federation's Father's Day 2013 report.
Popular presents for pop include the following, ranked in order of total expected spending from most to least:
- Special outing, such as a sporting event or dinner; $2.5 billion
- New electronic gadget, such as a tablet or GPS system; $1.7 billion
- Clothing; $1.8billion
- Gift cards; $1.8 billion
- Home improvement and gardening tools; $755 million
- Sporting goods; $710 million
- Personal care items; $707 million
- Automotive accessories; $592 million
It's hard to imagine tablets, smartphones, digital cameras and the like not making any list of popular gifts these days, but when I was growing up in the 70s and 80s, "electronics" meant a TV or radio. Needless to say, times have changed. And, so has the insurance industry. Our article "It's not your father's insurance: coverage for the modern man" outlines a host of contemporary insurance offerings -- electronics and hybrid car coverage, mobile apps, pay-as-you-go auto policies, life and health insurance considerations and more -- for you and your pioneering pop.
Michelle Megna has worked as a reporter and editor for many daily newspapers, magazines and websites covering government, education, technology and lifestyles during her 20 years as a journalist. She joined Insurance.com as managing editor in October 2011.