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How to Buy An Individual Health Insurance Plan

By Posted : October 11, 2018

How to buy an individual health planHealth insurance is one of the most important purchases you'll make all year. Comparing health plans and finding health insurance quotes and information has never been easy.

Let Insurance.com help you find affordable health insurance now.

Take heart, though. You have important consumer protections on your side, brought to you by the Affordable Care Act, also known as ObamaCare, which is still in effect for now. With a little know-how and research, you can find a health plan to cover you and your family.

When to buy a health plan

Before 2014, you could buy an individual health plan at any time of the year. But now, except for special circumstances, you can purchase individual coverage only during the period known as open enrollment.

Open enrollment for 2019 health plans runs in most states from Nov. 1, 2018 to Dec. 15, 2018

However, some states are extending the time that people have to buy health insurance. Currently, those states are:

  • California – Oct. 15, 2018 to Jan. 15, 2019
  • Colorado – Nov. 1, 2018 to Jan. 15, 2019
  • D.C. – Nov. 1, 2018 to Jan. 31, 2019
  • Massachusetts – Nov. 1, 2018 to Jan. 23, 2019
  • Minnesota – Nov. 1, 2018 to Jan. 13, 2019
  • New York – Nov. 1, 2018 to Jan. 31, 2019
  • Rhode Island – Nov. 1, 2018 to Dec. 31, 2018

You can buy a health plan outside the open enrollment period if you have a "qualifying life event," such as moving outside your insurer's coverage area, getting married or having a baby. You can also buy coverage outside the open enrollment period if you had a special situation that prevented you from enrolling earlier.

The main qualifying life events that will give you a 60-day “special enrollment period” are:

  • Getting married.
  • Having a baby, adopting a child or placing a child for adoption or foster care.
  • Moving.
  • Becoming a U.S. citizen.
  • Leaving incarceration.
  • Losing other health coverage due to job loss, divorce, COBRA expiration or aging off a parent’s plan.
  • Losing eligibility for Medicaid or the Children’s Health Insurance Program (CHIP).
  • For people with a marketplace plan already, having a change in income or household status that affects eligibility for premium tax credits or cost-sharing reductions.
  • Gaining status as a member of an Indian tribe.

You can sign up at any time of year for Medicaid or CHIP, which are federal and state insurance programs for low-income families.

Some health insurers sell short-term, or temporary, health insurance plans outside the open enrollment period. But these plans provide only limited benefits. Starting in 2019, any person can get a short-term plan, which lasts up to one year with the chance to extend the plan for two more years. 

There is no longer an individual mandate penalty if you don't have health insurance. 

You can’t be declined for an individual health plan

Before health care reform, individual health plans varied widely in what they covered, and insurers could deny your application for insurance or boost your premiums if you had a health condition.

Now insurers have to cover you regardless of your health history, and they can't charge you more because of medical conditions. You qualify for health insurance even if you're pregnant, have a long-term condition like diabetes or a serious illness such as cancer. Health plans also can't cap the amount of benefits you receive, and they can't make you pay more than a certain amount out of pocket for health care each year. In addition, all individual health plans must cover a standard set of 10 benefits:

  • Outpatient care (such as doctor's office visits)
  • Emergency room visits
  • Hospitalization (such as surgery)
  • Pregnancy and maternity care
  • Mental health and substance abuse treatment
  • Prescription drugs
  • Services and devices for recovery after an injury or due to a disability or chronic condition
  • Lab tests
  • Preventive services, including a variety of health screenings, immunizations and birth control. You pay nothing out of pocket for preventive care when you see health care providers in a health plan's network.
  • Pediatric services, including dental and vision care for kids

Types of individual health plans

Although they must cover certain benefits, health plans still vary in how they are structured and how much of your health care costs they pay.

Health plans are divided into five categories to make comparing them easier. The categories are based on the percentage of health care costs the plans pay and the portion you pay out of pocket, including the deductible, copayments and coinsurance. The percentages are estimates based on the amount of medical care an average person would use in a year. The categories are:

  • Bronze - Pays 60 percent of your health care costs. You pay 40 percent.
  • Silver - Pays 70 percent of your health care costs. You pay 30 percent.
  • Gold - Pays 80 percent of your health care costs. You pay 20 percent.
  • Platinum - Pays 90 percent of your health care costs. You pay 10 percent.

Generally, the less you pay out-of-pocket for the deductible, co-payments and co-insurance, the more you pay in premiums for the coverage. So, in this case, Platinum plans will charge higher premiums than the other three plans, but you won't pay as much if you need healthcare services. Bronze, meanwhile, has the lowest premiums, but the highest out-of-pocket costs. 

So, when deciding on the level, think about the healthcare services you used over the past year and what you expect for next year. For instance, if you plan on starting a family, take into account how much out-of-pocket costs you'll have to pay if you go with a Bronze plan. 

How to buy individual health insurance

Ready to shop?  You have lots of choices: Comparison websites, going directly to a health insurance company via its website or call center, contacting a health insurance agent in your area or using your state’s health insurance marketplace (also called exchange).

Not all insurers sell plans through the government-run marketplaces, so you'll find more options by shopping both in and outside the marketplaces.

If you qualify for subsidies, you can get them only by buying through your state’s health insurance marketplace. Healthcare.gov has links to state marketplaces.

You could be eligible for a premium discount in the form a tax break if your income falls below 400 percent of the federal poverty level (FPL).  For 2019 health plans, the 400 percent threshold is $48,240 for a single person. Here are more examples:

  • Household of 2 -- income of less than $65,840
  • Household of 3 -- income of less than $83,120
  • Household of 4 -- income of less than $100,400
  • Household of 5 -- income of less than $117,680


You qualify for a plan with reduced out-of-pocket costs if your household income falls below 250 percent of the federal poverty level -- $30,350 for a single person (the government uses FPL standards from the previous year to determine eligibility).

If you qualify for a tax break, you'll see the premium savings as you shop and compare plans on the marketplace website. Keep in mind that catastrophic plans do not qualify for subsidies.

Comparing health plans

Think about your health care needs and budget, and then compare plans to find the best fit. Here are questions to consider:

How is the plan structured?

When choosing an individual plan, you'll need to pick between four plans. The plans are divided by out-of-pocket and premium costs. 

Decide whether you'd rather spend more upfront in premiums or more out-of-pocket costs if you actually need healthcare services. Once you figure that out, you can make a decision whether to go with Bronze, Silver, Gold or Platinum. 

Who is in the network?

Check the health plan's network to make sure it has a good selection of hospitals, doctors and specialists. Make sure the providers you want to see are included in the network.

What is covered?

Check to see if the prescription drugs you take are included in the plan's list of covered medications. Compare other benefits. Some plans may go above and beyond coverage mandated by law.

How much do you pay out-of-pocket for care?

Review the deductible, copayment and co-insurance amounts. The deductible is the amount you pay each year for covered benefits before the health plan pays anything (except for preventive care). The copayment is the fee you pay for each office visit. Not all health plans have co-payments. Co-insurance is the percentage of covered health care costs you pay after you have met the deductible.

How much do you pay for coverage?

Compare the annual premium among health plans with the same coverage.

What's the bottom line?

Think about how much healthcare you will probably use in the next year, and compare how much it would cost in health insurance premiums and out-of-pocket expenses for each plan you consider. If you rarely go to the doctor, then you are probably better off buying a high-deductible health plan (like a Bronze plan) with a low premium than a more expensive plan with a low deductible.

Making a smart health insurance choice requires time and effort, but the homework you do now will pay off later when you and your family need care.

Related >> Guide to Health Plans

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