The most popular car color in North America: White

According to the BASF report, 29% of cars in North America for 2024-2025 are white. Black and gray tied at 20% each, with the three accounting for the majority of all cars. Gray took the biggest jump this year, with a 10% increase.

Here are the numbers from the report:

  1. White: 29%
  2. Black: 20%
  3. Gray: 20%
  4. Silver: 11%
  5. Blue: 9%
  6. Red: 7%
  7. Green: 2%
  8. Violet: 1%
  9. Beige: 1%


North America isn't alone; the BASF report found that white is the most popular car color worldwide, at 34%. 

Of course, car companies all have their own shades within the shades, with even white coming in a variety of tones and finishes, from pearl to cars that could get lost in the snow.

Does car color affect car insurance rates?

No. The color of your car has no impact on your auto insurance rates. While the make and model, as well as the trim level, all have an impact on insurance, color has no impact on your insurance rates.

However, if you have opted for a custom paint job, it's important to discuss coverage with your insurance company, and consider specialized insurance to protect that investment.

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