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American Family Insurance

  • Offers KnowYourDrive usage-based coverage
  • Instantly access insurance card via the MyAmFam app
Customer Satisfaction Ratings (103 reviews)
Overall Score
93% Recommend to a Friend
94% Plan to Renew
A Financial Strength RatingsApr 10, 2019
Claims Processing 4.5
Customer Service 4.25
Value for Price 4
Website & Apps 4.25
Customer Satisfaction Survey Methodology
Note that this is an independent editorial analysis devoid of affiliations or partnerships of any kind– companies did not pay to be included. Insurance.com commissioned Op4G to survey more than 3,100 insurance customers nationwide in December 2017. The survey collected customer ratings for 20 leading companies in the auto category and 15 leading companies in each of the home, health and life categories. Only current customers of the insurers on our lists were surveyed, and the survey was not open to the general public on the Insurance.com website. Auto, home and health insurers were ranked according to a weighted 6-point measurement of the following factors: customer service, claims processing, value for price, merit of website/apps, would recommend and would renew. Life insurers were rated on a weighted 4-point measurement on customer service, value for price, merit of website/apps and would recommend. The A.M. Best ratings, discounts and coverage options noted in the survey do not affect the scores, but are provided as a supplementary resource. Insurance.com makes these ratings freely available via this site. The views and opinions expressed by users do not reflect the views and opinions of Insurance.com. Insurance.com expressly disclaims any and all liability in connection with the ratings.

American Family claims and contact information


For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Agents strive to meet customers' unique needs by offering the right mix of American Family's auto, home, life, umbrella, business, health, and farm & ranch insurance, as well as retirement products. Located throughout 19 states, American Family's independent contractor agents serve as local, expert and trusted advisers.

American Family Insurance Group claimed 1.85 percent of the private passenger auto insurance market as of June 2015, the most recent data available from data analyst A.M. Best. That makes American Family the ninth-largest auto insurance carrier among the more than 1,400 tracked by Best.

Types of coverage available from American Family

  • Auto
  • Pay-as-you-drive plan: MySafetyValet
  • Motorcycles
  • Motor homes
  • Boats
  • Snowmobiles
  • ATVs
  • Homeowners
  • Renters
  • Condo
  • Mobile/manufactured home
  • Flood
  • Umbrella liability
  • Farm and ranch

Offerings can vary by state.

American Family auto insurance discounts

  • Accident-free discount:  In certain states, you’re eligible for a 5 percent discount if you’ve insured your vehicle with American Family Insurance for three consecutive years without an accident. Auto customers who’ve insured with American Family for six years or more without an accident are eligible for a 10 percent discount.
  • Air bag discount: You're eligible for this insurance discount if your vehicle is equipped with factory-installed air bags. Discount rates range from 10 to 30 percent depending on the state.
  • Defensive driver discount: In certain states, you're eligible for a 5 to 10 percent discount if you meet specific age requirements and have completed an approved defensive driving course.
  • Early bird discount: May be eligible if you're an auto customer holding an active policy with another carrier and receive a quote from American Family at least seven days before it goes into effect. Discount percentages vary.
  • Good driver discount: Drive safely and save money, too. Drivers without accidents, violations or claims may be eligible for 5 to 10 percent discount.
  • Good student discount: Discount for student receiving a “B” average or above. Discount percentages will vary based on certain factors.
  • Time away discount: This auto insurance discount is designed for existing customers with drivers up to 24 years old, who attend school without the insured vehicles and are 100 or more miles away from their homes. Discount percentages vary.
  • Multiple-vehicle discount: If you insure two or more vehicles, you may qualify for a reduced auto insurance premium on your cars and trucks. Discount percentages vary.
  • Auto and home advantage: Discount for bundling home and auto insurance policies.
  • Steer into Savings Discount: If you come to American Family from one of its competitors, you could get a discount on your auto premium. Discount percentages vary.
  • My Safety Valet: Usage-based discount.  When you sign up, there is a 5 percent discount.  After six months in the program you may earn up to 30 percent discount, based on your driving performance.
  • Loyalty discount
  • Paperless discount
  • Low-mileage discount

Offerings can vary by state. Some features may be optional.

What would make American Family customers switch?

We surveyed more than 4,000 auto insurance customers about how much they would need to save before switching from their insurance companies.

6% Would never switch
2% Would switch if savings were $1000 or more
23% Would switch if savings were $500 or less
26% Would switch if savings were $250 or less
29% Would switch if savings were $100 or less
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