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The General

  • Low Monthly Rates
  • Driving Record Forgiveness
Customer Satisfaction Ratings (106 reviews)
Overall Score
87% Recommend to a Friend
86% Plan to Renew
A Financial Strength RatingsApr 10, 2019
Claims Processing 4.5
Customer Service 4
Value for Price 4
Website & Apps 4
Customer Satisfaction Survey Methodology
Note that this is an independent editorial analysis devoid of affiliations or partnerships of any kind– companies did not pay to be included. Insurance.com commissioned Op4G to survey more than 3,100 insurance customers nationwide in December 2017. The survey collected customer ratings for 20 leading companies in the auto category and 15 leading companies in each of the home, health and life categories. Only current customers of the insurers on our lists were surveyed, and the survey was not open to the general public on the Insurance.com website. Auto, home and health insurers were ranked according to a weighted 6-point measurement of the following factors: customer service, claims processing, value for price, merit of website/apps, would recommend and would renew. Life insurers were rated on a weighted 4-point measurement on customer service, value for price, merit of website/apps and would recommend. The A.M. Best ratings, discounts and coverage options noted in the survey do not affect the scores, but are provided as a supplementary resource. Insurance.com makes these ratings freely available via this site. The views and opinions expressed by users do not reflect the views and opinions of Insurance.com. Insurance.com expressly disclaims any and all liability in connection with the ratings.

The General claims and contact information


The General Automobile Insurance Services is widely known as The General. Its holding company is wholly owned by American Family Insurance and has been writing automobile insurance in many states for over 50 years.

The General offers auto insurance for drivers who have had a history of driving violations or accidents, have not kept their insurance in force or have less than perfect credit, and the company has a goal of offering a low down payment option to every policyholder.

American Family Insurance Group, including its The General subsidiary, claimed 1.85 percent of the private passenger auto insurance market as of June 2015, the most recent data available from data analyst A.M. Best. That makes American Family the ninth-largest auto insurance carrier among the more than 1,400 tracked by Best.

Types of coverage available from The General

  • Auto
  • Renters
  • Homeowners
  • Motorcycle
  • RV
  • Boat

Offerings can vary by state.

The General auto insurance discounts

  • Good student discount: This requires that you submit documentation for the most recent term that confirms that one of the following applies: ranks scholastically in the upper 20 percent of the class; has a "B" average or better; has a 3.0 average or better; is on the "Dean's List"; or is on the "Honor Roll".
  • Driving training discount: An approved driver course, which must have been taken within 60 months of policy effective date, and not ordered by the court, may result in a discount.
  • Transfer discount: If you have continually maintained auto insurance with another company for the past six months you’re eligible for a transfer discount when you buy an auto policy from The General.
  • Double deductible discount: Option that you can select in some states for the deductibles related with comprehensive or collision portion of your policy to be doubled for the first 45 days of your policy.  Only for first policy period and doesn’t apply to future renewals of your policy.
  • Military discount:  Applies to active military personnel who are based in Louisiana and serving full time in the Army, Navy, Marine Corps, Air Force, a Reserve Corp/National Guard or Coast Guard.
  • Pay in full discount:  Discount offered if you pay in full your policy premium.  In some states a discount is also offered if you choose to pay quarterly.
  • Homeowner discount: Discount on your auto insurance for being a homeowner.
  • Multi-car discount:  Insure more than one vehicle on your policy and save.
  • Airbag discount:  If your car came from the factory with airbags you can receive a discount.
  • Anti-lock discount: When your car is equipped with anti-lock brakes you’ll receive a discount.
  • Select driver discount:  Available to customers who have more than one driver listed on their insurance policy with The General.  To be eligible each driver must have at least five years’  driving experience and a clean driving record for the last three years.

Offerings can vary by state. Some features may be optional.

What would make The General customers switch?

We surveyed more than 4,000 auto insurance customers about how much they would need to save before switching from their insurance companies.

7% Would never switch
1% Would switch if savings were $1000 or more
34% Would switch if savings were $500 or less
21% Would switch if savings were $250 or less
24% Would switch if savings were $100 or less
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Not all companies/options/discounts available in all states/situations. This description is an example and is subject to change. Verify all details before purchase. Logos, trademarks and service marks are owned by the respective companies represented on this web page.

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