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The General

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A Apr 10, 2019
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The General Automobile Insurance Services is widely known as The General. Its holding company is wholly owned by American Family Insurance and has been writing automobile insurance in many states for over 50 years.

The General offers auto insurance for drivers who have had a history of driving violations or accidents, have not kept their insurance in force or have less than perfect credit, and the company has a goal of offering a low down payment option to every policyholder.

American Family Insurance Group, including its The General subsidiary, claimed 1.85 percent of the private passenger auto insurance market as of June 2015, the most recent data available from data analyst A.M. Best. That makes American Family the ninth-largest auto insurance carrier among the more than 1,400 tracked by Best.

Types of coverage available from The General

Offerings can vary by state.

  • Auto
  • Renters
  • Homeowners
  • Motorcycle
  • RV
  • Boat

The General auto insurance discounts

Offerings can vary by state. Some features may be optional.

Good student discount: This requires that you submit documentation for the most recent term that confirms that one of the following applies: ranks scholastically in the upper 20 percent of the class; has a "B" average or better; has a 3.0 average or better; is on the "Dean's List"; or is on the "Honor Roll".

Driving training discount: An approved driver course, which must have been taken within 60 months of policy effective date, and not ordered by the court, may result in a discount.

Transfer discount: If you have continually maintained auto insurance with another company for the past six months you’re eligible for a transfer discount when you buy an auto policy from The General.

Double deductible discount: Option that you can select in some states for the deductibles related with comprehensive or collision portion of your policy to be doubled for the first 45 days of your policy.  Only for first policy period and doesn’t apply to future renewals of your policy.

Military discount:  Applies to active military personnel who are based in Louisiana and serving full time in the Army, Navy, Marine Corps, Air Force, a Reserve Corp/National Guard or Coast Guard.

Pay in full discount:  Discount offered if you pay in full your policy premium.  In some states a discount is also offered if you choose to pay quarterly.

Homeowner discount: Discount on your auto insurance for being a homeowner.

Multi-car discount:  Insure more than one vehicle on your policy and save.

Airbag discount:  If your car came from the factory with airbags you can receive a discount.

Anti-lock discount: When your car is equipped with anti-lock brakes you’ll receive a discount.

Select driver discount:  Available to customers who have more than one driver listed on their insurance policy with The General.  To be eligible each driver must have at least five years’  driving experience and a clean driving record for the last three years.

What would make The General customers switch?

We surveyed more than 4,000 auto insurance customers about how much they would need to save before switching from their insurance companies.

  • 5% of surveyed The General customers say they would never switch auto insurance companies (average of 20 major companies: 10%)
  • 95% said they would switch for savings of $1,000 (average: 90%)
  • 93% would switch for savings of $500 or less (average: 83%)
  • 76% would switch for savings of $250 or less (average: 63%)
  • 26% would switch for savings of $100 or less (average: 30%)

The General claims and contact information

Website: TheGeneral.com

Claims telephone number: 1-800-280-1466

Twitter: @TheGeneralAuto

Facebook: https://www.facebook.com/TheGeneralAuto/

Mobile app: https://www.thegeneral.com/about/the-general-mobile-app/


Not all companies/options/discounts available in all states/situations. This description is an example and is subject to change. Verify all details before purchase. Logos, trademarks and service marks are owned by the respective companies represented on this web page.

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