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What would make The General customers switch?

We surveyed more than 4,000 auto insurance customers about how much they would need to save before switching from their insurance companies.

7% Would never switch
1% Would switch if savings were $1000 or more
34% Would switch if savings were $500 or less
21% Would switch if savings were $250 or less
24% Would switch if savings were $100 or less
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The General Automobile Insurance Services, popularly known as The General, is an affiliate of American Family Insurance and its parent company PGC Holdings Corp. It positions itself as a low-cost insurer.

The General offers auto insurance for drivers with a history of driving violations or accidents or with less than perfect credit. The company promises a low down payment.

The company’s share of the property and casualty business is 1.59%, according to the National Association of Insurance Commissioners’ (NAIC) 2022 market share report. According to the 2022 AM Best ratings for car insurance companies, The General has an A rating.

The General car insurance is available in all states except Alaska, Hawaii, Maryland, Michigan, and New Jersey.

Types of coverage available from The General

  • Auto
  • Renters
  • Homeowners
  • Motorcycle
  • RV
  • Boat
  • Liability insurance
  • Commercial auto
  • Life

Offerings can vary by state.

The General auto insurance discounts

  • Multiple vehicle car insurance discount: Discount for insuring multiple vehicles on a single policy.
  • Safety features: Some safety features on your car qualify for a discount.
  • Recent auto insurance discount: Discount for having auto insurance in the last five years.

Offerings can vary by state. Some features may be optional

Not all companies/options/discounts available in all states/situations. This description is an example and is subject to change. Verify all details before purchase. Logos, trademarks and service marks are owned by the respective companies represented on this web page.

The General claims and contact information

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