What are homeowners insurance discounts?

Homeowners insurance discounts are percentage reductions in your premiums that are applied for risk-reducing factors like security systems, home age, and upgraded roofs, as well as for non-risk-based factors like bundling your home and auto with the same company.

Most insurance companies allow you to stack multiple discounts to save more, but generally, there is a cap on the total amount you can save of between 30% and 40%.

What are the biggest homeowners insurance discounts?

The biggest home insurance discounts are for new construction or homes less than 10 years old, followed by bundling. Home construction rated fire resistive or superior earns the third-largest discount.

These are the top home insurance discounts:

  • New home construction
  • Age of home (10 years or fewer)
  • Home and auto bundle
  • Construction type (fire resistant, superior)
  • Series of upgrades (electrical, heating, plumbing)
  • Roof upgrade
  • Advance purchase (before closing or expiration of previous coverage, number of days varies)
  • Loyalty (10 years or more)

Below is a list of home insurance discounts and the average annual savings for each. Discount amounts and availability vary by state.

Discount categoryDiscount typeAverage percent discount
New homeNew construction36%
Age of home5 years old32%
Age of home10 years old17%
BundleHome and auto16%
Construction typeFire resistive8%
Construction typeSuperior8%
Advance purchase7 days advance purchase7%
Advance purchase10+ days advance purchase7%
UpgradesRoof upgrade7%
UpgradesHeating, electrical and plumbing7%
Construction typeMasonry6%
Age of home15 years old6%
Loyalty10+ years renewal5%
Construction typeFrame up to 66% masonry veneer5%
Construction typeFrame - Over 66% Masonry Veneer5%
Loyalty5 Years Renewal4%
SprinklersSprinklers4%
Fire AlarmCentral Station4%
Paid in FullPaid in Full4%
Loyalty3 Years Renewal3%
BundleHome and Umbrella3%
Burglar AlarmCentral Station3%
Fire AlarmFire Department3%
BundleHome and Life3%
Age of home20 Years Old3%
Gated CommunityWith Patrol2%
Burglar AlarmLocal2%
Water Safety SystemWater Leak Detection - Shut Off2%
Water Safety SystemWater Leak Detection - Shut Off And Alarm2%
Automatic paymentsElectronic Fund Transfer2%
Burglar AlarmPolice Department2%
Fire ExtinguisherFire Extinguisher1%
DeadboltDeadbolt1%
UpgradesHeating Upgrade1%
Claims Free5 Year Claims Free1%
Claims Free10+ Year Claims Free1%
Storm ShutterStorm Shutters1%
UpgradesElectrical Upgrade1%
UpgradesPlumbing Upgrade1%
Gated CommunityWithout Patrol1%
RetireesRetirees1%
Smoke DetectorSmoke Detector1%
Hail Resitant RoofHail Resistant Roof1%
Fire AlarmLocal1%
Water Safety SystemWater Leak Detection - Alarm1%
Construction typeMasonry-Venner<1%
Construction typeFrame - To 33% Masonry Veneer<1%
Construction typeAsbestos/Stucco<1%

*Homes are classified by insurers as frame, masonry or superior. You get a bigger discount for a superior classification because the floors, roof and exterior walls are made of metal, concrete or other noncombustible material.

**Burglar and fire alarms are also classified. A system with central monitoring in place is called a central station system. These systems are equipped with central monitoring staff who will take action by alerting the police and fire departments and by calling the homeowner to verify the incident. Fire department/police department systems directly alert police and fire departments. Local alarms are systems with audible alarms and other features that only alert the homeowner –there is no auto-response, so someone would have to call the police or the fire department.

Common discounts and how much you'll save by company

Below, we’ll describe some of the most common discounts on homeowners insurance and how much you can expect to save if you qualify by company. Understanding the different factors that contribute to overall insurance costs is important to maximizing your savings.

Allstate$1,709$1,282-25%
Farmers$2,323$1,812-22%
Nationwide$2,013$1,228-39%
Progressive$2,426$1,262-48%
State Farm$1,658$1,227-26%
Travelers$3,404$2,213-35%
USAA$1,921$1,191-38%

Discounts for new homeowners

If you buy a newly constructed home (built within the past year), you'll get one of the biggest discounts when you buy homeowners insurance. If you are buying a new house, learn more about insurance for new homeowners. The average new home discount is 36%, but it varies widely by carrier and location. Among national carriers, Progressive has the biggest discount at 58%. but regional carriers may offer bigger discounts.

The table below provides the average new home discount from carriers both large and small; note that not all of these carriers are available in all states.

CompanyAverage percent discount
Georgia Farm Bureau82%
Farm Bureau Insurance of Arkansas61%
Progressive58%
Mercury Insurance55%
Armed Forces Insurance52%
Grange Insurance51%
Erie Insurance50%
Nationwide46%
USAA45%
Travelers44%
Universal Insurance Holding44%
PEMCO43%
Cincinnati Insurance43%
Alfa Insurance41%
Acuity Insurance40%
HCI Group Inc40%
The Hanover40%
Louisiana Farm Bureau38%
Southern Farm Bureau38%
Ocean Harbor36%
Westfield Insurance36%
NJM35%
Amica35%
Allstate34%
American Family34%
Idaho Farm Bureau33%
NYCM Insurance33%
Mapfre Insurance32%
West Bend Insurance Company31%
Western National Insurance30%
CSAA Insurance (AAA)30%
State Farm29%
Iowa Farm Bureau29%
Michigan Farm Bureau29%
Kentucky Farm Bureau29%
Nodak Insurance29%
Farmers27%
Island Insurance27%
Indiana Farmers Insurance27%
South Carolina Farm Bureau Mutual27%
Frankenmuth Insurance26%
Virginia Farm Bureau26%
Auto-Owners25%
Country Financial25%
Tokio Marine Holdings25%
Farmers Mutual of Nebraska24%
Shelter Insurance23%
Farm Bureau Insurance of Tennessee22%
IMT Insurance21%
Oklahoma Farm Bureau20%
Heritage Insurance Holdings19%
Safety Insurance19%
Franklin Mutual18%
North Star Mutual18%
Agraria Mutual18%
Vermont Mutual17%
MMG Insurance17%
AIG16%
Co-operative Insurance Companies16%
Plymouth Rock Assurance15%
North Carolina Farm Bureau15%
Universal Insurance Co15%
Andover Insurance14%
Auto Club Group - ACG (AAA)14%
Chubb13%
Auto Club Enterprises (AAA)13%
Dongbu Insurance12%
Arbella Insurance12%
Cumberland Insurance12%
RLI Insurance3%

Home and auto bundle discount

Based on Insurance.com data, auto and home bundling is one of the biggest discounts you can get, at an average of 16%; State Farm has the biggest discount among national carriers at 29%, although regional carriers may offer larger discounts. Bundling isn’t always the best deal; you can sometimes save more by keeping them separate, so shop around and compare your options.

Here are the top insurance companies for home and auto bundle discounts, offering above-average savings.

CompanyAverage percent discount
NYCM Insurance32%
State Farm29%
Virginia Farm Bureau28%
Iowa Farm Bureau28%
Acuity Insurance28%
Shelter Insurance28%
Mapfre Insurance27%
Safety Insurance25%
The Hanover24%
Oklahoma Farm Bureau24%
PEMCO24%
Country Financial24%
Grange Insurance22%
Arbella Insurance21%
Auto Club Enterprises (AAA)21%
NJM20%
Nationwide20%
Kentucky Farm Bureau19%
Farmers Mutual of Nebraska19%
Mercury Insurance19%
American Family17%
Allstate17%
Frankenmuth Insurance17%
Erie Insurance17%
MMG Insurance16%
Farmers15%
Western National Insurance15%
Vermont Mutual15%
Auto Club Group - ACG (AAA)15%
Michigan Farm Bureau15%
Union Mutual14%
Auto-Owners14%
Ocean Harbor13%
CSAA Insurance (AAA)13%
Idaho Farm Bureau13%
Georgia Farm Bureau13%
Travelers13%
IMT Insurance12%
AIG11%
Amica11%
Alfa Insurance10%
South Carolina Farm Bureau Mutual10%
Agraria Mutual10%
Co-operative Insurance Companies10%
Dongbu Insurance10%
Quincy Mutual10%
Indiana Farmers Insurance10%
Island Insurance10%
Chubb10%
Cumberland Insurance10%
Westfield Insurance10%
USAA9%
Southern Farm Bureau9%
Louisiana Farm Bureau9%
Nodak Insurance8%
Cincinnati Insurance8%
North Star Mutual8%
Farm Bureau Insurance of Tennessee7%
Tokio Marine Holdings6%
Andover Insurance5%
Heritage Insurance Holdings4%
Farm Bureau Insurance of Arkansas4%
Universal Insurance Co3%
Armed Forces Insurance2%
Progressive2%
HCI Group Inc1%
Franklin Mutual1%
Citizens Property Insurance<1%

Roof upgrade discount

Upgrading your roof earns you an average discount of 7%. Progressive offers the largest home insurance discount among national carriers at 12%, but regional carriers may offer larger discounts. Compare carriers by discount for a roof upgrade below.

CompanyAverage percent discount
Armed Forces Insurance28%
Farm Bureau Insurance of Arkansas13%
Grange Insurance13%
Progressive12%
Cincinnati Insurance11%
The Hanover11%
Travelers11%
Erie Insurance11%
Country Financial9%
American Family9%
Ocean Harbor9%
Nationwide8%
Southern Farm Bureau8%
Louisiana Farm Bureau8%
Nodak Insurance7%
USAA6%
Union Mutual6%
Acuity Insurance6%
Michigan Farm Bureau5%
Auto-Owners4%
Allstate4%
Mercury Insurance4%
Westfield Insurance4%
NYCM Insurance3%
Auto Club Group - ACG (AAA)3%
Frankenmuth Insurance3%
AIG2%
CSAA Insurance (AAA)2%
Farmers Mutual of Nebraska2%
Kentucky Farm Bureau2%
West Bend Insurance Company2%
Western National Insurance2%
Idaho Farm Bureau1%
State Farm1%
Farmers1%
HCI Group Inc1%
Tokio Marine Holdings1%
Alfa Insurance1%
Iowa Farm Bureau1%
South Carolina Farm Bureau Mutual<1%
Heritage Insurance Holdings<1%
Shelter Insurance<1%
NJM<1%
Citizens Property Insurance<1%

Seniors discount

Some insurance companies offer discounts on homeowners insurance for seniors. Typically, to qualify, the house must be your primary residence, you have to be age 55 or older and you must work outside of your house less than 24 hours a week. The Hartford/AARP is one example of a company that offers a senior/retired discount on home insurance.

Loyalty discounts

To qualify for loyalty discounts, you usually have to remain in good standing, and many insurers only offer the discount to those who are claim-free for a certain period. For 10 years, the average savings is 5%; for five years, it’s 4% and for three years, it’s 3%.

Loyalty discounts are great reasons to stay with your insurance company, but that doesn't mean you shouldn't shop around. Your insurer's loyalty discount might pale compared to another insurer's new customer discount and other perks, so compare rates annually.

Claims-free discounts

How the claim-free discount on home insurance is applied, like all other discounts, depends on your insurance company’s guidelines. Some will give a discount if you don’t file a claim for three years, while for others, it may be five or 10. Others will give the discount over a period of years, typically three to 10, and increase it the longer you remain claims-free.

Security system discounts

The amount of the home insurance discount for security systems depends on the security enhancements and type of alarm system you install. You’ll get more savings for a high-end, central alarm security system that alerts the police of a break-in and includes fire protection than for deadbolt locks and passive burglar alarms that sound but don't alert the police through a monitoring system.

To qualify for the maximum discount most home insurance companies offer, your alarm system must include central monitoring that connects to emergency services. When an intruder is detected, it sets off an audible alarm at your house and the system sends a signal to the alarm company's monitoring facility. The alarm company’s monitoring staff usually calls you first and if there's no response or you report an intruder, the monitor notifies the police or fire department. A less expensive system with monitoring that contacts you but does not notify the police or fire departments may earn some discount, but it will be less.

Fire prevention and detection discounts

Fire sprinklers, fire alarms, fire extinguishers located on every floor of the house and smoke detectors will all typically earn you a home insurance discount. Sprinklers and fire alarm systems with central monitoring, meaning that the alarm company staff contacts you and the fire department when a fire is detected, earn the biggest discounts.

In California, you can also get a discount for wildfire mitigation steps you have taken to protect your home from wildfire damage.

New customer discounts

Changing insurance companies can earn you a discount. But most insurers only include the discount for a limited period. So, you'll want to figure out whether the discount for a short time period, say a year or two, is worth changing your insurance - and losing your loyalty discount.

Gated community, association, or neighborhood watch discounts

A gated community, a neighborhood watch or a homeowners association show insurers that you're a lower risk.

Insurers offer modest discounts for these scenarios, so if you fit any of these situations, contact your insurance company.

Married discount

Being married can typically net a small discount because married people present less risk statistically than single people.

Inflation adjustment discount

You can get a discount if you're willing to increase your home's dwelling coverage to reflect an inflation increase. Insurers can then raise your home's coverage to allow for inflation.

This lets the insurer keep up with rising costs and home rebuilding costs rather than increase the dwelling coverage at renewal time.

Military and other occupational discounts

Some insurance companies offer home insurance discounts to active military members. Emergency responders, educators and others may also earn a discount as some carriers offer savings to people in these professions.

How can you get homeowners insurance discounts?

Getting homeowners insurance discounts is easier than you might think. Here are some steps to help you get started:

  1. Contact your insurance company: Contact your insurance provider and inquire about the discounts they offer. They can help you determine which discounts you qualify for and how to apply them to your policy.
  2. Review your policy: Review your policy closely to identify any discounts you might be eligible for. Look for discounts related to your home’s security features, your credit score, and your occupation.
  3. Bundle policies: If you have multiple insurance policies with the same provider, you may be eligible for a multi-policy discount. This can help you save even more on your home insurance.

By following these steps, you can uncover various discounts for homeowners insurance and significantly reduce your premiums.

How can you qualify for more home insurance discounts?

Maximizing insurance discounts requires some effort, but it can pay off in the long run. Here are some tips to help you get the most out of your discounts:

  1. Keep your credit score high: A good credit score can help you qualify for lower insurance rates. Make sure to pay your bills on time and keep your credit utilization low.
  2. Install security features: Installing security features such as deadbolt locks, smoke detectors, and security cameras can help you qualify for discounts.
  3. Avoid small claims: Filing small claims can increase your insurance rates. Try to avoid filing claims for minor damages and instead pay for them out of pocket.
  4. Shop around: Compare quotes from different insurance companies to see which one offers the best discounts.

The importance of good credit

Good credit is essential for getting the best possible rate on your home insurance policy. Insurance companies use credit scores to determine the likelihood of a claim being filed. If you have a good credit score, you’re considered a lower risk, and your insurance rates will be lower. Here are some tips to help you maintain good credit:

  1. Pay your bills on time: Late payments can negatively affect your credit score. Make sure to pay your bills on time to keep your credit score high.
  2. Keep your credit utilization low: Lower credit utilization can help you maintain a good credit score.
  3. Monitor your credit report: Check your credit report regularly to ensure there are no errors. Dispute any errors you find to keep your credit score accurate.

NOTE: Some states (California, Massachusetts and Maryland prohibit the use of credit for insurance pricing, and other states limit its use.

Home insurance discounts: The bottom line

With home insurance rates rising, maximizing discounts is more crucial than ever. By bundling policies, upgrading home features, maintaining a good credit score, and staying claims-free, homeowners can significantly reduce their insurance costs.

Discounts can add up to substantial savings, with some of the best offers reaching up to 40%. It's essential to regularly review your policy, compare providers, and ensure you're taking full advantage of available discounts to keep your premiums as low as possible.

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Home-insurance insurance Q&A :
Q : How do home insurance discounts work?
A : Home insurance discounts reduce your rates from the base premium for factors that reduce the risk of a claim.
Q : What are the lesser-known discounts for homeowners?
A : Insurance companies in Florida are required to provide discounts for wind mitigation. This can reduce rates in addition to shopping around, bundling and looking for other discounts.
Q : Why is homeowners insurance so expensive in North Carolina?
A : Some of the lesser-known home insurance discounts include automatic payments, paperless billing and, at some insurance companies, home and life insurance bundling.

Methodology

We partnered with Quadrant Information Services to gather average rate and discount data in all 50 states and Washington, D.C. Discounts are averages calculated based on rates gathered from 34,595 ZIP codes and 134 insurance companies.

National and state home insurance averages are based on the following parameters:

  • $300,000 in dwelling coverage
  • $300,000 in liability coverage
  • A $1,000 deductible
  • A 2% hurricane deductible in applicable states
  • Good credit

Learn more about our data and methodology.

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