Best home insurance company in Wisconsin: Auto-Owners

The best home insurance company in Wisconsin for 2026 is Auto-Owners. Allstate, Acuity Insurance, West Bend Insurance Company, and State Farm are among the top home insurance companies in Wisconsin based on price, NAIC complaints, and AM Best financial ratings.

The total Insurance.com score is calculated out of five using these factors.

Best home insurance companies in Alaska
Graph
Table
CompanyAM BestAverage annual rateNAIC complaint ratioInsurance.com score
Auto-OwnersA+$1,5790.394.72
AllstateA+$1,5311.264.69
Acuity InsuranceA+$2,2390.144.65
West Bend Insurance CompanyA$1,4640.434.64
State FarmA+$2,0831.154.62
FarmersA$1,6940.894.58
Secura InsuranceA$1,3242.854.53
NationwideA$2,2341.344.49
American FamilyA$3,0961.074.39
USAAA++$1,7460.464.8

Cheapest home insurance company in Wisconsin: West Bend Insurance Company

Below are Wisconsin home insurance rates by company for five different levels of dwelling coverage, each with $300,000 in liability and a $1,000 deductible. Based on our analysis, you’ll see West Bend Insurance Company has the most affordable rates in all coverage levels except $1,000,000, by a considerable margin.

Cheapest home insurance rates in Wisconsin by coverage level
Company$200,000$300,000$400,000$600,000$1,000,000
State Farm$1,653$2,083$2,377$2,978$3,789
Farmers$1,218$1,694$2,189$3,072$4,575
Allstate$1,365$1,531$1,722$2,135$2,934
Nationwide$1,649$2,234$2,864$4,434$7,800
American Family$2,514$3,096$3,748$5,014$6,632
Auto-Owners$1,251$1,579$1,890$2,373$3,349
Acuity Insurance$1,448$2,239$3,001$4,034$5,740
Secura Insurance$1,065$1,324$1,600$2,172$3,003
West Bend Insurance Company$1,023$1,464$2,010$2,690$3,418
USAA$1,384$1,746$2,055$2,617$3,369

*USAA only provides coverage to military members, veterans, and their families.

Average home insurance cost in Wisconsin

The average cost of homeowners insurance in Wisconsin is $1,812 a year or $155 a month. This is based on coverage of:

  • $300,000 dwelling
  • $300,000 liability
  • $1,000 deductible.

However, the average annual premium varies by the insurance company, your ZIP code, coverage type, and your home's age, among other factors. It’s a good idea to compare price quotes from different Wisconsin homeowners insurance companies to get the best deal.

Wisconsin home insurance rates by ZIP code

Home insurance rates can vary widely depending on where the home is located. We compared home insurance rates by ZIP code in Wisconsin to see which areas are the most and least expensive.

Enter your ZIP code and desired coverage level in the search box to see the average home insurance rate for that area. You will also see the highest and lowest premiums from major home insurers. This will give you an idea of how much you can save by comparing home insurance rates. The difference between the highest rate and the lowest rate is how much you could save by shopping around.

Home insurance calculator by ZIP code

Average home insurance rates in Texas
Please enter valid zip code

Most & least expensive ZIP codes for homeowners insurance in Texas

ZIP codeCityHighest rate
77550Galveston$10,164
77586El Lago$9,906
77551Galveston$9,536
77554Galveston$9,358
ZIP codeCityLowest rate
78559Iglesia Antigua$1,956
78593Santa Rosa$1,999
79915El Paso$2,008
79905El Paso$2,009

The Wisconsin Office of the Commissioner of Insurance says...

Most insurance companies divide the state into rating territories. Each city and locality in Wisconsin is given a fire protection classification ranging from 1 to 10, depending on the amount of fire protection in the area. These rating classes depend on such factors as water pressure, access to a fire department, and the training and skills of firefighters. Most of the larger cities in Wisconsin are in classes 1-4, the lowest rating classes. Small towns and rural areas have higher fire protection classes and generally higher prices.

- The Wisconsin Office of the Commissioner of Insurance

The most expensive ZIP codes in Wisconsin for home insurance 

Wisconsin homeowners insurance rates are the most expensive for ZIP code 54020, with an average annual cost of $2,167.

The most expensive ZIP codes in Wisconsin are:

CityZIP codeAverage Annual Premium
Osceola54020$2,167
Baldwin54002$2,142
Woodville54028$2,141
Hager City54014$2,132
Dresser54009$2,130

The least expensive ZIP codes in Wisconsin for home insurance

The cheapest ZIP codes for home insurance in Wisconsin are:

CityZIP codeAverage Annual Premium
Plymouth53073$1,572
Sheboygan53081$1,575
Sheboygan53083$1,583
Hingham53093$1,583
Hilbert54129$1,583

Wisconsin homeowners insurance rates by county

Home insurance rates in Wisconsin vary by county. Take a look at the average rates by county in Wisconsin below to see how costs compare.

Map
Table
Average annual premium
$1,593
$2,103
CountyAverage annual premiumAverage monthly premium
Adams$1,876$156
Ashland$1,780$148
Barron$2,017$168
Bayfield$1,861$155
Brown$1,690$141
Buffalo$1,989$166
Burnett$2,031$169
Calumet$1,634$136
Chippewa$1,884$157
Clark$1,861$155
Columbia$1,753$146
Crawford$1,928$161
Dane$1,714$143
Dodge$1,655$138
Door$1,625$135
Douglas$1,933$161
Dunn$1,978$165
Eau Claire$1,914$160
Florence$1,700$142
Fond Du Lac$1,652$138
Forest$1,701$142
Grant$1,983$165
Green$1,837$153
Green Lake$1,759$147
Iowa$1,878$157
Iron$1,744$145
Jackson$1,922$160
Jefferson$1,666$139
Juneau$1,891$158
Kenosha$1,783$149
Kewaunee$1,632$136
La Crosse$1,913$159
Lafayette$1,908$159
Langlade$1,713$143
Lincoln$1,748$146
Manitowoc$1,652$138
Marathon$1,757$146
Marinette$1,725$144
Marquette$1,841$153
Menominee$1,761$147
Milwaukee$1,864$155
Monroe$1,925$160
Oconto$1,731$144
Oneida$1,742$145
Outagamie$1,633$136
Ozaukee$1,762$147
Pepin$2,058$171
Pierce$2,078$173
Polk$2,080$173
Portage$1,813$151
Price$1,812$151
Racine$1,785$149
Richland$1,882$157
Rock$1,729$144
Rusk$1,878$156
Sauk$1,891$158
Sawyer$1,875$156
Shawano$1,666$139
Sheboygan$1,593$133
St. Croix$2,103$175
Taylor$1,811$151
Trempealeau$1,965$164
Vernon$1,914$160
Vilas$1,743$145
Walworth$1,837$153
Washburn$2,021$168
Washington$1,733$144
Waukesha$1,786$149
Waupaca$1,678$140
Waushara$1,809$151
Winnebago$1,632$136
Wood$1,851$154

Compare homeowners insurance rates by city in Wisconsin

Home insurance rates vary significantly across cities, influenced by various factors, including weather patterns, crime rates, and property values. You must consider these factors and compare quotes from different insurers to get the best deal on home insurance for your specific city in Wisconsin.

CityAnnual insurance premium
Appleton
$1,600
Eau Claire
$1,902
Green Bay
$1,672
Janesville
$1,710
Kenosha
$1,750
Madison
$1,697
Milwaukee
$1,896
Oshkosh
$1,623
Racine
$1,761
Waukesha
$1,805

Insurance.com worked with Quadrant Information Services to field homeowners insurance rates in all 50 states and Washington, D.C. We analyzed 37,973,840 insurance quotes from 134 insurance companies across 34,595 ZIP codes to determine the average premiums.

The insurance rates are based on a sample profile of a homeowner with good credit and the following coverage level:

  • $300,000 dwelling coverage
  • $300,000 liability protection
  • $1,000 deductible
  • 2% hurricane deductible where appropriate.

To rank insurance companies, we used three important factors: average annual cost, NAIC complaint ratio and AM Best financial stability rating. Find the full best insurance companies rating methodology here. The quoted insurance rates are for comparison purposes, and your rates will vary.

FAQ: Wisconsin homeowners insurance

Do you need flood insurance in Wisconsin?

You may need flood insurance if you live in a high-risk area, which includes any home near a river or lake. Your mortgage company may require it, but even if it’s not required it’s a wise investment.

How can I save money on Wisconsin home insurance?

The best way to get a cheaper rate is to shop around, but you can also ask about discounts including those for bundling your home and auto with the same company.